7 articles

SKAdNetwork OverviewUnderstand SKAdNetwork, Apple's iOS attribution framework, and how Branch uses it to measure campaigns.Enable SKAdNetworkSet up SKAdNetwork with Branch using Magic Setup, or configure conversion values and granular settings yourself.SKAdNetwork Dashboard ReportsReview SKAdNetwork performance in legacy dashboard reports. In new Branch, use Analysis dashboards instead.SKAdNetwork Agency PermissionsGrant agencies specific SKAdNetwork permissions and access rights in the Branch Dashboard.SKAdNetwork Direct PostbackReceive the winning SKAdNetwork postback directly in your app on iOS 15 and later using the required entitlement.SKAdNetwork DataReference the SKAdNetwork postback data tiers and measurement windows Branch receives for each postback.SKAdNetwork FAQExplore SKAdNetwork FAQs, including tracking, conversion values, and attribution methods, to optimize your app marketing strategies effectively.