9 sections · 141 articles

Ads OverviewOptimize campaign performance and measure full return on investment in Branch with data from every channel.Supported Ad PartnersA list of all ad partners supported by Branch, including SANs and non-SANs.SANs43 articlesSelf-Attributing Networks (SANs) Overview · What is a Self Attributing Network? · Configure Events for Self-Attributing Networks · Common Sources of SAN Reporting Discrepancies · Engagement Attribution for SANsNon-SANs72 articlesAd Partner Integration Guide · Add Custom Partners · Ads (non-SANs) FAQ · Postbacks · Partner-Specific Integration GuidesROI Hub6 articlesROI Hub Overview · Templates for Cost Data · Reporting and Analytics · Share Cost Data With BranchHousehold Measurement2 articlesSupported OTT Partners · Household Measurement OverviewAds Reporting4 articlesUnified Analytics · Ads Analytics · Cohort Analytics · Ads Reporting FAQAdditional Configuration2 articlesCreate Branch Links for Product Feeds · Ads Advanced ConfigurationsTesting3 articlesAd Partner Integration Testing · Test Ads Campaign Setup · View Through Attribution (VTA) TestingFraud4 articlesFraud Overview · Manage Fraud Rules · Fraud Analytics · In-Depth Fraud & RecommendationsEngagement Builder3 articlesEngagement Builder Overview · Enable Engagement Builder · Manage Your Engagement Groups