3 articles
Audiences Overview (New)Use Audiences in Branch to group users by in-app behavior, location, and ad exposure, then share those groups with ad partners to re-engage lapsed users.Create an Audience (New)Create an audience in Branch. Define rules for platform, country, app version, and user behavior, set how often it updates, and connect ad partners.Manage Audiences (New)View, edit, copy, deactivate, delete, and download your audiences in Branch, including audience details, collaborators, and audience files.