2 sections · 9 articles
Branch Attribution ExplainedUnderstand how Branch attributes app installs, opens, and in-app activity to the marketing that drove them.Funnel AttributionFunnel enhances multi-touch attribution by visualizing user journeys, revealing the impact of up to three touchpoints on conversions for smarter budget decisions.Attribution Method ExposureLearn how Branch's attribution method exposure fields reveal the signals and methodology behind each attribution decision, helping you assess data reliability and diagnose changes in your campaign performance.Network Performance and ArbitrationCompare Branch numbers with ad network reporting to identify and explain campaign discrepancies.Predictive Modeling (PREM)Explore how PREM enables app conversion attribution and campaign performance measurement while respecting privacy policies and user consent.Predictive Aggregate Measurement2 articlesPAM Overview · PAM Data ReferenceConfiguration and Identifiers2 articlesAdvertising Identifiers for Attribution · Re-engagement Attribution Logic & Settings